How to select a target audience for your Facebook ads

Facebook gives you a ton of options to optimise your ad campaigns. Targeting is arguably one of the most important factors that can impact campaign performance.

Micro-targeting on Facebook

With traditional media channels, broad targeting was the norm. Facebook provides the opportunity to tailor your ads to the needs, desires, and preferences of your target audience.

Targeting options to narrow down your audience include age, location, interest and behaviour. These…