How to apply the Topic Cluster Model and integrate your product and service pages

You’re writing SEO optimised blogs and you’re creating guides and ebooks like it’s a full-time occupation. And still, you’re not satisfied with the organic results. As you probably noted, you’re not the only one publishing content on the world wide web. To put it in perspective, in 2020, almost three million blogs are published every day.

If you’re following the latest SEO news, you’re probably aware of the topic cluster model: interlinked cluster pages covering the same topic centred around one umbrella pillar page. The method, also referred to as the pillar-and-cluster or hub-and-spoke strategy, was first covered by HubSpot Research in 2017.

But what is the role of your product and service pages in the topic cluster model? And how to interlink between cluster pages and service pages? After briefly describing the topic cluster model, this post will answer those questions. We will zoom into the different types of pillar pages and how to get the most out of your internal linking potential.

The topic cluster model

Long long ago, most search queries included one or two keywords. Nowadays, searches have become more specific and contextual with users using more keywords in their queries. According to Ahrefs, 64% of search queries contain four or more words.

Since search algorithms have improved to the point where they understand the topical content and the search…