Website keyword stuffing is a thing of the past. Google’s search algorithm is now smart enough to understand the search query in terms of topic and search intent. It goes beyond keyword usage and will classify webpages based on the topic they cover, returning more appropriate results. If you’re trying…

‘Lead magnets’, one of my favourite marketing buzz words. Capturing leads with magnetically attractive offers. That’s what I like to call a win-win, you’re happy with your new lead and your lead is happy with the offer! …

You’re writing SEO optimised blogs and you’re creating guides and ebooks like it’s a full-time occupation. And still, you’re not satisfied with the organic results. As you probably noted, you’re not the only one publishing content on the world wide web. …

Cambridge Analytica used a few hundred thousand 120-question personality quizzes as a training set to build the algorithm that has been used as a political messaging weapon in the 2016 U.S. election. While we don’t approve of the Cambridge Analytica approach to illegally obtaining data, we do agree that surveys…

Smart bidding is often presented as the holy grail. Google has always encouraged its customers to use smart bidding strategies. Not only in its public statement but also through its account managers. Is smart bidding as good as Google’s account manager promises? …

Imagine this, the sweet Google algorithm doing all the work for you. You watch closely and only have to choose which opportunities to take advantage of. This tactic can be effective for content-heavy websites. The theory is simple; we follow the recommendations of the Google algorithm. Although pages are not…

It’s important to be very serious about the goals of your campaign because that’s what Facebook does. If you tell Zuck you want clicks, you get clicks and if you want to reach a big audience, that’s what you get. I’ve seen many discussions about Facebook’s ad performance covering a…

Facebook gives you a ton of options to optimise your ad campaigns. Targeting is arguably one of the most important factors that can impact campaign performance. Micro-targeting on Facebook With traditional media channels, broad targeting was the norm. …

Pim van Jongbeleggen de Podcast vraag het aan iedereen die er over begint: “wat is duurzaam beleggen voor jou?” Het is een moeilijke vraag want ‘duurzaamheid’ is een leeg begrip. Duurzaamheid, Corporate Social Responsibility, People Planet Profit, Maatschappelijke Verantwoord Ondernemen, allemaal mooie concepten die lastig te kwantificeren zijn. Wat is duurzaamheid? De term…