Marketing ROI and budgetWhen Procter & Gamble cut their digital marketing spend with US$ 100 million, they saw little impact on their sales results. Arguably…Jan 12, 2022Jan 12, 2022
Use search intent to categorise your semantic keyword listWebsite keyword stuffing is a thing of the past. Google’s search algorithm is now smart enough to understand the search query in terms of…Jan 12, 2022Jan 12, 2022
No-code interactive lead magnets for more and higher quality B2B leads‘Lead magnets’, one of my favourite marketing buzz words.Jan 12, 2022Jan 12, 2022
How to apply the Topic Cluster Model and integrate your product and service pagesYou’re writing SEO optimised blogs and you’re creating guides and ebooks like it’s a full-time occupation. And still, you’re not satisfied…Jan 12, 2022Jan 12, 2022
Using customer surveys to find like-minded prospectsCambridge Analytica used a few hundred thousand 120-question personality quizzes as a training set to build the algorithm that has been…Jan 12, 2022Jan 12, 2022
The pros and cons to automated and manual bidding strategies for Google AdsSmart bidding is often presented as the holy grail. Google has always encouraged its customers to use smart bidding strategies. Not only in…Jan 12, 2022Jan 12, 2022
Use Google Search Console to find low hanging SEO fruitImagine this, the sweet Google algorithm doing all the work for you. You watch closely and only have to choose which opportunities to take…Jan 12, 2022Jan 12, 2022
Optimise your Facebook ads for conversionsIt’s important to be very serious about the goals of your campaign because that’s what Facebook does. If you tell Zuck you want clicks…Feb 1, 2021Feb 1, 2021
How to select a target audience for your Facebook adsFacebook gives you a ton of options to optimise your ad campaigns. Targeting is arguably one of the most important factors that can impact…Feb 1, 2021Feb 1, 2021
Duurzaam en groen beleggenPim van Jongbeleggen de Podcast vraag het aan iedereen die er over begint: “wat is duurzaam beleggen voor jou?”Dec 25, 2020Dec 25, 2020
